diff --git a/pywb/rewrite/html_rewriter.py b/pywb/rewrite/html_rewriter.py
index 50629514..b93efe7a 100644
--- a/pywb/rewrite/html_rewriter.py
+++ b/pywb/rewrite/html_rewriter.py
@@ -294,6 +294,8 @@ class HTMLRewriterMixin(object):
             elif (tag == 'meta') and (attr_name == 'content'):
                 if self.has_attr(tag_attrs, ('http-equiv', 'refresh')):
                     attr_value = self._rewrite_meta_refresh(attr_value)
+                elif attr_value.startswith(self.DATA_RW_PROTOCOLS):
+                    attr_value = self._rewrite_url(attr_value, rw_mod)
 
             # special case: param value, conditional rewrite
             elif (tag == 'param'):
diff --git a/pywb/rewrite/test/test_html_rewriter.py b/pywb/rewrite/test/test_html_rewriter.py
index 0ceface3..002529e6 100644
--- a/pywb/rewrite/test/test_html_rewriter.py
+++ b/pywb/rewrite/test/test_html_rewriter.py
@@ -93,6 +93,12 @@ ur"""
 >>> parse('<META http-equiv="refresh" content>')
 <meta http-equiv="refresh" content="">
 
+>>> parse('<meta property="og:image" content="http://example.com/example.jpg">')
+<meta property="og:image" content="/web/20131226101010/http://example.com/example.jpg">
+
+>>> parse('<meta property="og:image" content="example.jpg">')
+<meta property="og:image" content="example.jpg">
+
 # Custom -data attribs
 >>> parse('<div data-url="http://example.com/a/b/c.html" data-some-other-value="http://example.com/img.gif">')
 <div data-url="/web/20131226101010oe_/http://example.com/a/b/c.html" data-some-other-value="/web/20131226101010oe_/http://example.com/img.gif">