diff --git a/pywb/apps/__init__.py b/pywb/apps/__init__.py
new file mode 100644
index 00000000..e69de29b
diff --git a/pywb/apps/wayback.py b/pywb/apps/wayback.py
new file mode 100644
index 00000000..beaf0b0c
--- /dev/null
+++ b/pywb/apps/wayback.py
@@ -0,0 +1,10 @@
+from pywb.bootstrap.wsgi_wrappers import init_app, start_wsgi_server
+from pywb.bootstrap.pywb_init import create_wb_router
+
+#=================================================================
+# init pywb app
+#=================================================================
+application = init_app(create_wb_router, load_yaml=True)
+
+if __name__ == "__main__":
+    start_wsgi_server(application)
diff --git a/pywb/bootstrap/config_utils.py b/pywb/bootstrap/config_utils.py
deleted file mode 100644
index 686a6bbb..00000000
--- a/pywb/bootstrap/config_utils.py
+++ /dev/null
@@ -1,56 +0,0 @@
-import logging
-
-from pywb.warc.recordloader import ArcWarcRecordLoader
-from pywb.warc.resolvingloader import ResolvingLoader
-from pywb.rewrite.rewrite_content import RewriteContent
-from pywb.core.views import J2TemplateView, J2HtmlCapturesView
-from pywb.core.handlers import WBHandler
-from pywb.core.replay_views import ReplayView
-
-#=================================================================
-# Config Loading
-#=================================================================
-def load_template_file(file, desc = None, view_class = J2TemplateView):
-    if file:
-        logging.debug('Adding {0}: {1}'.format(desc if desc else name, file))
-        file = view_class(file)
-
-    return file
-
-#=================================================================
-def create_wb_handler(cdx_server, config, ds_rules_file=None):
-
-    record_loader = ArcWarcRecordLoader(cookie_maker = config.get('cookie_maker'))
-    paths = config.get('archive_paths')
-
-    resolving_loader = ResolvingLoader(paths=paths,
-                                       cdx_server=cdx_server,
-                                       record_loader=record_loader)
-
-    replayer = ReplayView(
-        content_loader = resolving_loader,
-
-        content_rewriter = RewriteContent(ds_rules_file=ds_rules_file),
-
-        head_insert_view = load_template_file(config.get('head_insert_html'), 'Head Insert'),
-
-        buffer_response = config.get('buffer_response', True),
-
-        redir_to_exact = config.get('redir_to_exact', True),
-
-        reporter = config.get('reporter')
-    )
-
-
-    wb_handler = WBHandler(
-        cdx_server,
-
-        replayer,
-
-        html_view = load_template_file(config.get('query_html'), 'Captures Page', J2HtmlCapturesView),
-
-        search_view = load_template_file(config.get('search_html'), 'Search Page'),
-    )
-
-    return wb_handler
-
diff --git a/pywb/bootstrap/pywb_init.py b/pywb/bootstrap/pywb_init.py
index 1fe33ddc..d4382204 100644
--- a/pywb/bootstrap/pywb_init.py
+++ b/pywb/bootstrap/pywb_init.py
@@ -1,10 +1,20 @@
-from pywb.core.handlers import CDXHandler, StaticHandler
-from pywb.core.handlers import DebugEchoHandler, DebugEchoEnvHandler
 from pywb.dispatch.archivalrouter import ArchivalRouter, Route
 from pywb.dispatch.proxy import ProxyArchivalRouter
-from pywb.core.indexreader import IndexReader
 
-import config_utils
+from pywb.warc.recordloader import ArcWarcRecordLoader
+from pywb.warc.resolvingloader import ResolvingLoader
+
+from pywb.rewrite.rewrite_content import RewriteContent
+
+from pywb.core.indexreader import IndexReader
+from pywb.core.views import J2TemplateView, J2HtmlCapturesView
+from pywb.core.handlers import WBHandler
+from pywb.core.replay_views import ReplayView
+
+from pywb.core.handlers import CDXHandler, StaticHandler
+from pywb.core.handlers import DebugEchoHandler, DebugEchoEnvHandler
+
+from pywb.utils.loaders import BlockLoader
 
 import os
 import yaml
@@ -27,6 +37,7 @@ DEFAULTS = {
     'domain_specific_rules': 'rules.yaml',
 }
 
+#=================================================================
 class DictChain:
     def __init__(self, *dicts):
         self.dicts = dicts
@@ -40,9 +51,63 @@ class DictChain:
 
 
 #=================================================================
-## Reference non-YAML config
+def load_template_file(file, desc=None, view_class=J2TemplateView):
+    if file:
+        logging.debug('Adding {0}: {1}'.format(desc if desc else name, file))
+        file = view_class(file)
+
+    return file
+
+
 #=================================================================
-def pywb_config_manual(passed_config = {}):
+def create_wb_handler(cdx_server, config, ds_rules_file=None):
+
+    cookie_maker=config.get('cookie_maker')
+    record_loader = ArcWarcRecordLoader(cookie_maker=cookie_maker)
+
+    paths = config.get('archive_paths')
+
+    resolving_loader = ResolvingLoader(paths=paths,
+                                       cdx_server=cdx_server,
+                                       record_loader=record_loader)
+
+    head_insert_view = load_template_file(config.get('head_insert_html'),
+                                          'Head Insert')
+
+    replayer = ReplayView(
+        content_loader=resolving_loader,
+
+        content_rewriter=RewriteContent(ds_rules_file=ds_rules_file),
+
+        head_insert_view=head_insert_view,
+
+        buffer_response=config.get('buffer_response', True),
+
+        redir_to_exact=config.get('redir_to_exact', True),
+
+        reporter=config.get('reporter')
+    )
+
+    html_view = load_template_file(config.get('query_html'),
+                                   'Captures Page',
+                                   J2HtmlCapturesView)
+
+
+    search_view = load_template_file(config.get('search_html'),
+                                     'Search Page')
+
+    wb_handler = WBHandler(
+        cdx_server,
+        replayer,
+        html_view=html_view,
+        search_view=search_view,
+    )
+
+    return wb_handler
+
+
+#=================================================================
+def create_wb_router(passed_config = {}):
 
     config = DictChain(passed_config, DEFAULTS)
 
@@ -62,7 +127,7 @@ def pywb_config_manual(passed_config = {}):
         ds_rules_file = route_config.get('domain_specific_rules', None)
         cdx_server = IndexReader(route_config, ds_rules_file)
 
-        wb_handler = config_utils.create_wb_handler(
+        wb_handler = create_wb_handler(
             cdx_server=cdx_server,
             config=route_config,
             ds_rules_file=ds_rules_file,
@@ -107,24 +172,6 @@ def pywb_config_manual(passed_config = {}):
 
         abs_path = config.get('absolute_paths', True),
 
-        home_view = config_utils.load_template_file(config.get('home_html'), 'Home Page'),
-        error_view = config_utils.load_template_file(config.get('error_html'), 'Error Page')
+        home_view = load_template_file(config.get('home_html'), 'Home Page'),
+        error_view = load_template_file(config.get('error_html'), 'Error Page')
     )
-
-
-
-#=================================================================
-# YAML config loader
-#=================================================================
-DEFAULT_CONFIG_FILE = 'config.yaml'
-
-
-def pywb_config(config_file = None):
-    if not config_file:
-        config_file = os.environ.get('PYWB_CONFIG', DEFAULT_CONFIG_FILE)
-
-    with open(config_file) as fh:
-        config = yaml.load(fh)
-
-    return pywb_config_manual(config)
-
diff --git a/pywb/bootstrap/wbapp.py b/pywb/bootstrap/wsgi_wrappers.py
similarity index 52%
rename from pywb/bootstrap/wbapp.py
rename to pywb/bootstrap/wsgi_wrappers.py
index e7ea0c82..4dd04115 100644
--- a/pywb/bootstrap/wbapp.py
+++ b/pywb/bootstrap/wsgi_wrappers.py
@@ -1,20 +1,19 @@
-from pywb.core.wbexceptions import WbException, NotFoundException, InternalRedirect
+from pywb.utils.wbexception import WbException
+from pywb.core.wbexceptions import NotFoundException, InternalRedirect
 from pywb.core.wbrequestresponse import WbResponse, StatusAndHeaders
 
-from pywb.cdx.cdxserver import CDXException
-from pywb.utils.canonicalize import UrlCanonicalizeException
-from pywb.warc.recordloader import ArchiveLoadFailed
+from pywb.utils.loaders import BlockLoader
 
 import os
 import importlib
 import logging
 
 
-
 #=================================================================
-# adapted -from wsgiref.request_uri, but doesn't include domain name and allows all characters
+# adapted from wsgiref.request_uri, but doesn't include domain name and allows all characters
 # allowed in the path segment according to: http://tools.ietf.org/html/rfc3986#section-3.3
-# explained here: http://stackoverflow.com/questions/4669692/valid-characters-for-directory-part-of-a-url-for-short-links
+# explained here:
+# http://stackoverflow.com/questions/4669692/valid-characters-for-directory-part-of-a-url-for-short-links
 def rel_request_uri(environ, include_query=1):
     """
     Return the requested path, optionally including the query string
@@ -35,9 +34,9 @@ def rel_request_uri(environ, include_query=1):
 
     return url
 
+
 #=================================================================
 def create_wb_app(wb_router):
-
     # Top-level wsgi application
     def application(env, start_response):
         if env.get('SCRIPT_NAME') or not env.get('REQUEST_URI'):
@@ -56,8 +55,7 @@ def create_wb_app(wb_router):
         except InternalRedirect as ir:
             response = WbResponse(StatusAndHeaders(ir.status, ir.httpHeaders))
 
-        except (WbException, CDXException,
-                UrlCanonicalizeException, ArchiveLoadFailed) as e:
+        except WbException as e:
             response = handle_exception(env, wb_router.error_view, e, False)
 
         except Exception as e:
@@ -69,6 +67,7 @@ def create_wb_app(wb_router):
     return application
 
 
+#=================================================================
 def handle_exception(env, error_view, exc, print_trace):
     if hasattr(exc, 'status'):
         status = exc.status()
@@ -85,44 +84,82 @@ def handle_exception(env, error_view, exc, print_trace):
 
     if error_view:
         import traceback
-        return error_view.render_response(err_msg = str(exc), err_details = err_details, status = status)
+        return error_view.render_response(err_msg=str(exc),
+                                          err_details=err_details,
+                                          status=status)
     else:
-        return WbResponse.text_response(status + ' Error: ' + str(exc), status = status)
-
+        return WbResponse.text_response(status + ' Error: ' + str(exc),
+                                        status=status)
 
 #=================================================================
 DEFAULT_CONFIG_FILE = 'config.yaml'
 
-DEFAULT_INIT_MODULE = 'pywb.bootstrap.pywb_init'
+def load_yaml_config(config_file=None):
+    import yaml
+
+    if not config_file:
+        config_file = DEFAULT_CONFIG_FILE
+
+    configdata = BlockLoader().load(config_file)
+    config = yaml.load(configdata)
+    return config
 
 
 #=================================================================
-def main():
+def init_app(init_func, load_yaml=True, config_file=None):
+    logging.basicConfig(format='%(asctime)s: [%(levelname)s]: %(message)s',
+                        level=logging.DEBUG)
+    logging.info('')
+
+    if load_yaml:
+        if not config_file:
+            config_file = os.environ.get('PYWB_CONFIG_FILE')
+        config = load_yaml_config(config_file)
+
     try:
-        logging.basicConfig(format = '%(asctime)s: [%(levelname)s]: %(message)s', level = logging.DEBUG)
-
-        # see if there's a custom init module
-        config_name = os.environ.get('PYWB_CONFIG_MODULE')
-
-        if not config_name:
-            # use default module
-            config_name = DEFAULT_INIT_MODULE
-            logging.info('Loading from default config module "{0}"'.format(config_name))
-            logging.info('')
-
-        module = importlib.import_module(config_name)
-
-        app = create_wb_app(module.pywb_config())
-        logging.info('')
-        logging.info('*** pywb inited with settings from {0}.pywb_config()!\n'.format(config_name))
-        return app
-
-    except Exception:
-        logging.exception('*** pywb could not init with settings from {0}.pywb_config()!\n'.format(config_name))
+        if load_yaml:
+            wb_router = init_func(config)
+        else:
+            wb_router = init_func()
+    except:
+        msg = '*** pywb app init FAILED config from "%s"!\n'
+        logging.exception(msg, init_func.__name__)
         raise
+    else:
+        msg = '*** pywb app inited with config from "%s"!\n'
+        logging.info(msg, init_func.__name__)
+
+    return create_wb_app(wb_router)
+
 
 #=================================================================
-if __name__ == "__main__":
-    pass
-else:
-    application = main()
+DEFAULT_PORT = 8080
+
+def start_wsgi_server(the_app):
+    from wsgiref.simple_server import make_server
+    from optparse import OptionParser
+
+    opt = OptionParser('%prog [OPTIONS]')
+    opt.add_option('-p', '--port', type='int', default=None)
+
+    options, args = opt.parse_args()
+
+    port = options.port
+
+    if port is None:
+        try:
+            config = load_default_config()
+            port = config.get('port', DEFAULT_PORT)
+        except:
+            port = DEFAULT_PORT
+
+
+    logging.debug('Starting CDX Server on port %s', port)
+
+    try:
+        httpd = make_server('', port, the_app)
+        httpd.serve_forever()
+    except KeyboardInterrupt as ex:
+        pass
+
+    logging.debug('Stopping CDX Server')
diff --git a/pywb/cdx/cdxdomainspecific.py b/pywb/cdx/cdxdomainspecific.py
index 2e8a3855..e77c4666 100644
--- a/pywb/cdx/cdxdomainspecific.py
+++ b/pywb/cdx/cdxdomainspecific.py
@@ -9,6 +9,7 @@ from pywb.utils.canonicalize import unsurt, UrlCanonicalizer
 
 from query import CDXQuery
 
+
 #=================================================================
 def load_domain_specific_cdx_rules(ds_rules_file, surt_ordered):
     """
diff --git a/pywb/cdx/cdxobject.py b/pywb/cdx/cdxobject.py
index 3915f169..49cd74c5 100644
--- a/pywb/cdx/cdxobject.py
+++ b/pywb/cdx/cdxobject.py
@@ -4,9 +4,11 @@ import itertools
 from urllib import urlencode
 from urlparse import parse_qs
 
+from pywb.utils.wbexception import WbException
+
 
 #=================================================================
-class CDXException(Exception):
+class CDXException(WbException):
     def status(self):
         return '400 Bad Request'
 
diff --git a/pywb/cdx/cdxops.py b/pywb/cdx/cdxops.py
index c4f865c2..e3a1a13b 100644
--- a/pywb/cdx/cdxops.py
+++ b/pywb/cdx/cdxops.py
@@ -33,6 +33,7 @@ def cdx_load(sources, query, perms_checker=None, process=True):
 
     return cdx_iter
 
+
 #=================================================================
 def restrict_cdx(cdx_iter, query, perms_checker):
     """
@@ -56,6 +57,7 @@ def restrict_cdx(cdx_iter, query, perms_checker):
 
         yield cdx
 
+
 #=================================================================
 def process_cdx(cdx_iter, query):
     if query.resolve_revisits:
@@ -255,7 +257,6 @@ def cdx_resolve_revisits(cdx_iter):
     originals = {}
 
     for cdx in cdx_iter:
-        
         is_revisit = cdx.is_revisit()
 
         digest = cdx['digest']
diff --git a/pywb/cdx/cdxserver.py b/pywb/cdx/cdxserver.py
index 54d46f4b..2e5ec8ad 100644
--- a/pywb/cdx/cdxserver.py
+++ b/pywb/cdx/cdxserver.py
@@ -126,14 +126,19 @@ class CDXServer(BaseCDXServer):
             logging.warn('No CDX Sources configured from paths=%s', paths)
 
     def _add_cdx_source(self, source):
-        if source is None: return
+        if source is None:
+            return
+
         logging.debug('Adding CDX Source: %s', source)
         self.sources.append(source)
 
     def add_cdx_source(self, source, config):
-        if source is None: return
+        if source is None:
+            return
+
         if isinstance(source, CDXSource):
             self._add_cdx_source(source)
+
         elif isinstance(source, str):
             if os.path.isdir(source):
                 for fn in os.listdir(source):
@@ -213,5 +218,3 @@ def create_cdx_server(config, ds_rules_file=None):
                       surt_ordered=surt_ordered,
                       ds_rules_file=ds_rules_file,
                       perms_checker=perms_checker)
-
-
diff --git a/pywb/cdx/cdxsource.py b/pywb/cdx/cdxsource.py
index 0923fba9..dfab0f25 100644
--- a/pywb/cdx/cdxsource.py
+++ b/pywb/cdx/cdxsource.py
@@ -8,6 +8,7 @@ import urllib
 import urllib2
 import itertools
 
+
 #=================================================================
 class CDXSource(object):
     """
@@ -92,7 +93,6 @@ class RedisCDXSource(CDXSource):
         if config:
             self.key_prefix = config.get('redis_key_prefix', self.key_prefix)
 
-
     def load_cdx(self, query):
         """
         Load cdx from redis cache, from an ordered list
diff --git a/pywb/core/wbexceptions.py b/pywb/core/wbexceptions.py
index afacc325..e9b07ad3 100644
--- a/pywb/core/wbexceptions.py
+++ b/pywb/core/wbexceptions.py
@@ -1,8 +1,6 @@
+from pywb.utils.wbexception import WbException
 
 
-class WbException(Exception):
-    pass
-
 class NotFoundException(WbException):
     def status(self):
         return '404 Not Found'
diff --git a/pywb/utils/canonicalize.py b/pywb/utils/canonicalize.py
index 73555ca6..6979a323 100644
--- a/pywb/utils/canonicalize.py
+++ b/pywb/utils/canonicalize.py
@@ -4,6 +4,9 @@
 import surt
 import urlparse
 
+from wbexception import WbException
+
+
 #=================================================================
 class UrlCanonicalizer(object):
     def __init__(self, surt_ordered=True):
@@ -14,7 +17,7 @@ class UrlCanonicalizer(object):
 
 
 #=================================================================
-class UrlCanonicalizeException(Exception):
+class UrlCanonicalizeException(WbException):
     def status(self):
         return '400 Bad Request'
 
@@ -164,7 +167,8 @@ def calc_search_range(url, match_type, surt_ordered=True, url_canon=None):
 
     elif match_type == 'domain':
         if not surt_ordered:
-            raise UrlCanonicalizeException('matchType=domain unsupported for non-surt')
+            msg = 'matchType=domain unsupported for non-surt'
+            raise UrlCanonicalizeException(msg)
 
         host = start_key.split(')/')[0]
 
diff --git a/pywb/utils/loaders.py b/pywb/utils/loaders.py
index 7813ded8..6f2fa6c9 100644
--- a/pywb/utils/loaders.py
+++ b/pywb/utils/loaders.py
@@ -7,6 +7,7 @@ import os
 import hmac
 import urllib2
 import time
+from pkg_resources import resource_stream
 
 
 #=================================================================
@@ -24,16 +25,16 @@ class BlockLoader(object):
     def __init__(self, cookie_maker=None):
         self.cookie_maker = cookie_maker
 
-    def load(self, url, offset, length):
+    def load(self, url, offset=0, length=-1):
         """
         Determine loading method based on uri
         """
         if is_http(url):
             return self.load_http(url, offset, length)
         else:
-            return self.load_file(url, offset, length)
+            return self.load_file_or_resource(url, offset, length)
 
-    def load_file(self, url, offset, length):
+    def load_file_or_resource(self, url, offset, length):
         """
         Load a file-like reader from the local file system
         """
@@ -41,10 +42,18 @@ class BlockLoader(object):
         if url.startswith('file://'):
             url = url[len('file://'):]
 
-        afile = open(url, 'rb')
-        afile.seek(offset)
+        try:
+            # first, try as file
+            afile = open(url, 'rb')
+        except IOError as file_err:
+            # then, try as package.path/file
+            pkg_split = url.split('/', 1)
+            afile = resource_stream(pkg_split[0], pkg_split[1])
 
-        if length > 0:
+        if offset > 0:
+            afile.seek(offset)
+
+        if length >= 0:
             return LimitReader(afile, length)
         else:
             return afile
diff --git a/pywb/utils/timeutils.py b/pywb/utils/timeutils.py
index f93f324d..a89424aa 100644
--- a/pywb/utils/timeutils.py
+++ b/pywb/utils/timeutils.py
@@ -171,7 +171,6 @@ def timestamp_to_datetime(string):
     # pad to 6 digits
     string = _pad_timestamp(string, PAD_6)
 
-
     def clamp(val, min_, max_):
         try:
             val = int(val)
diff --git a/pywb/utils/wbexception.py b/pywb/utils/wbexception.py
new file mode 100644
index 00000000..a8757935
--- /dev/null
+++ b/pywb/utils/wbexception.py
@@ -0,0 +1,3 @@
+class WbException(Exception):
+    def status(self):
+        return '500 Internal Server Error'
diff --git a/pywb/warc/recordloader.py b/pywb/warc/recordloader.py
index 446e0da3..fb3af38c 100644
--- a/pywb/warc/recordloader.py
+++ b/pywb/warc/recordloader.py
@@ -9,6 +9,9 @@ from pywb.utils.statusandheaders import StatusAndHeadersParserException
 from pywb.utils.loaders import BlockLoader
 from pywb.utils.bufferedreaders import DecompressingBufferedReader
 
+from pywb.utils.wbexception import WbException
+
+
 #=================================================================
 ArcWarcRecord = collections.namedtuple('ArchiveRecord',
                                        'type, rec_headers, ' +
@@ -16,7 +19,7 @@ ArcWarcRecord = collections.namedtuple('ArchiveRecord',
 
 
 #=================================================================
-class ArchiveLoadFailed(Exception):
+class ArchiveLoadFailed(WbException):
     def __init__(self, reason, filename=''):
         super(ArchiveLoadFailed, self).__init__(filename + ':' + str(reason))
         #self.filename = filename
@@ -62,9 +65,9 @@ class ArcWarcRecordLoader:
         decomp_type = 'gzip'
 
         # Create decompressing stream
-        stream = DecompressingBufferedReader(stream = raw,
-                                             decomp_type = decomp_type,
-                                             block_size = self.block_size)
+        stream = DecompressingBufferedReader(stream=raw,
+                                             decomp_type=decomp_type,
+                                             block_size=self.block_size)
 
         (the_format, rec_headers) = self._detect_type_load_headers(stream)
 
diff --git a/run.sh b/run.sh
index 6232c030..77964b32 100755
--- a/run.sh
+++ b/run.sh
@@ -10,7 +10,7 @@ mypath=$(cd `dirname $0` && pwd)
 # ex: my_pywb.pywb_config()
 #export 'PYWB_CONFIG=my_pywb'
 
-app="pywb.bootstrap.wbapp"
+app="pywb.apps.wayback"
 
 params="--http-socket :8080 -b 65536"
 #params="--static-map /static=$mypath/static --http-socket :8080 -b 65536"
diff --git a/setup.py b/setup.py
index 4c2cad20..889fe2a8 100755
--- a/setup.py
+++ b/setup.py
@@ -22,6 +22,7 @@ setup(
         'pywb.core',
         'pywb.dispatch',
         'pywb.bootstrap'
+        'pywb.apps'
         ],
     package_data={
         'pywb': ['ui/*', 'static/*', '*.yaml'],
@@ -41,7 +42,6 @@ setup(
         'pyyaml',
         'WebTest',
         'pytest',
-        'werkzeug>=0.9.4',
         ],
     # tests_require=['WebTest', 'pytest'],
     zip_safe=False
diff --git a/tests/test_integration.py b/tests/test_integration.py
index b9b20e06..b71e8574 100644
--- a/tests/test_integration.py
+++ b/tests/test_integration.py
@@ -1,6 +1,6 @@
 import webtest
-from pywb.bootstrap.pywb_init import pywb_config
-from pywb.bootstrap.wbapp import create_wb_app
+from pywb.bootstrap.pywb_init import create_wb_router
+from pywb.bootstrap.wsgi_wrappers import init_app
 from pywb.cdx.cdxobject import CDXObject
 
 from fixture import TestExclusionPerms
@@ -11,8 +11,13 @@ class TestWb:
     def setup(self):
         #self.app = pywb.wbapp.create_wb_app(pywb.pywb_init.pywb_config())
         # save it in self - useful for debugging
-        self.router = pywb_config(self.TEST_CONFIG)
-        self.app = create_wb_app(self.router)
+        self.app = init_app(create_wb_router,
+                            load_yaml=True,
+                            config_file=self.TEST_CONFIG)
+
+        #self.router = pywb_config(self.TEST_CONFIG)
+        #self.app = create_wb_app(self.router)
+
         self.testapp = webtest.TestApp(self.app)
 
     def _assert_basic_html(self, resp):