diff --git a/pywb/rewrite/regex_rewriters.py b/pywb/rewrite/regex_rewriters.py
index 7dee0bde..b254bbfd 100644
--- a/pywb/rewrite/regex_rewriters.py
+++ b/pywb/rewrite/regex_rewriters.py
@@ -132,7 +132,7 @@ class JSLocationRewriterMixin(object):
     def __init__(self, rewriter, rules=[], prefix='WB_wombat_'):
         rules = rules + [
           #  (r'(?<![/$])\blocation\b(?!\":)', RegexRewriter.add_prefix(prefix), 0),
-          (r'(?<![/$-])\blocation\b(?!(?:\":|=\d|-))', RegexRewriter.add_prefix(prefix), 0),
+          (r'(?<![/$\'"-])\blocation\b(?!(?:\":|=\d|-))', RegexRewriter.add_prefix(prefix), 0),
 
           #  (r'(?<=document\.)domain', RegexRewriter.add_prefix(prefix), 0),
           #  (r'(?<=document\.)referrer', RegexRewriter.add_prefix(prefix), 0),