diff --git a/pywb/cdx/cdxops.py b/pywb/cdx/cdxops.py
index d18cc8fa..4af38cfd 100644
--- a/pywb/cdx/cdxops.py
+++ b/pywb/cdx/cdxops.py
@@ -122,6 +122,10 @@ def cdx_filter(cdx_iter, filter_strings):
             if self.invert:
                 string = string[1:]
 
+            self.exact = string.startswith('=')
+            if self.exact:
+                string = string[1:]
+
             parts = string.split(':', 1)
             # no field set, apply filter to entire cdx
             if len(parts) == 1:
@@ -131,11 +135,17 @@ def cdx_filter(cdx_iter, filter_strings):
                 self.field = parts[0]
                 string = parts[1]
 
-            self.regex = re.compile(string)
+            if self.exact:
+                self.exact_str = string
+            else:
+                self.regex = re.compile(string)
 
         def __call__(self, cdx):
             val = cdx[self.field] if self.field else str(cdx)
-            matched = self.regex.match(val) is not None
+            if self.exact:
+                matched = (self.exact_str == val)
+            else:
+                matched = self.regex.match(val) is not None
             return matched ^ self.invert
 
     filters = map(Filter, filter_strings)
diff --git a/pywb/cdx/test/cdxserver_test.py b/pywb/cdx/test/cdxserver_test.py
index 88ed74dc..c1434228 100644
--- a/pywb/cdx/test/cdxserver_test.py
+++ b/pywb/cdx/test/cdxserver_test.py
@@ -27,7 +27,7 @@ org,iana)/_js/2013.1/jquery.js 20140126201307 https://www.iana.org/_js/2013.1/jq
 >>> cdx_ops_test('http://iana.org/dont_have_this', reverse = True, resolve_revisits = True, limit = 2)
 
 
-# Filter cdx
+# Filter cdx (default: regex)
 >>> cdx_ops_test(url = 'http://iana.org/domains', match_type = 'prefix', filter = ['mimetype:text/html'])
 org,iana)/domains 20140126200825 http://www.iana.org/domains text/html 200 7UPSCLNWNZP33LGW6OJGSF2Y4CDG4ES7 - - 2912 610534 iana.warc.gz
 org,iana)/domains/arpa 20140126201248 http://www.iana.org/domains/arpa text/html 200 QOFZZRN6JIKAL2JRL6ZC2VVG42SPKGHT - - 2939 759039 iana.warc.gz
@@ -39,10 +39,18 @@ org,iana)/domains/root/db 20140126200927 http://www.iana.org/domains/root/db/ te
 org,iana)/domains/root/db 20140126200928 http://www.iana.org/domains/root/db text/html 200 DHXA725IW5VJJFRTWBQT6BEZKRE7H57S - - 18365 672225 iana.warc.gz
 org,iana)/domains/root/servers 20140126201227 http://www.iana.org/domains/root/servers text/html 200 AFW34N3S4NK2RJ6QWMVPB5E2AIUETAHU - - 3137 733840 iana.warc.gz
 
-
 >>> cdx_ops_test(url = 'http://iana.org/_css/2013.1/screen.css', filter = 'statuscode:200')
 org,iana)/_css/2013.1/screen.css 20140126200625 http://www.iana.org/_css/2013.1/screen.css text/css 200 BUAEPXZNN44AIX3NLXON4QDV6OY2H5QD - - 8754 41238 iana.warc.gz
 
+# Filter exact
+>>> cdx_ops_test(url = 'http://example.com', sources = [test_cdx_dir], match_type = 'prefix', filter = '=urlkey:com,example)/?example=1')
+com,example)/?example=1 20140103030321 http://example.com?example=1 text/html 200 B2LTWWPUOYAH7UIPQ7ZUPQ4VMBSVC36A - - 1043 333 example.warc.gz
+com,example)/?example=1 20140103030341 http://example.com?example=1 warc/revisit - B2LTWWPUOYAH7UIPQ7ZUPQ4VMBSVC36A - - 553 1864 example.warc.gz
+
+# Filter exact invert
+>>> cdx_ops_test(url = 'http://example.com', sources = [test_cdx_dir], match_type = 'prefix', filter = '!=urlkey:com,example)/?example=1')
+com,example)/ 20140127171200 http://example.com text/html 200 B2LTWWPUOYAH7UIPQ7ZUPQ4VMBSVC36A - - 1046 334 dupes.warc.gz
+com,example)/ 20140127171251 http://example.com warc/revisit - B2LTWWPUOYAH7UIPQ7ZUPQ4VMBSVC36A - - 553 11875 dupes.warc.gz
 
 # Collapse by timestamp
 # unresolved revisits, different statuscode results in an extra repeat