diff --git a/pywb/framework/wbrequestresponse.py b/pywb/framework/wbrequestresponse.py
index a234c76e..991f42a2 100644
--- a/pywb/framework/wbrequestresponse.py
+++ b/pywb/framework/wbrequestresponse.py
@@ -87,6 +87,17 @@ class WbRequest(object):
 
         self._parse_extra()
 
+    @property
+    def is_embed(self):
+        return (self.wb_url and
+                self.wb_url.mod and
+                self.wb_url.mod != 'id_')
+
+    @property
+    def is_identity(self):
+        return (self.wb_url and
+                self.wb_url.mod == 'id_')
+
     def _is_ajax(self):
         value = self.env.get('HTTP_X_REQUESTED_WITH')
         if not value:
diff --git a/pywb/rewrite/regex_rewriters.py b/pywb/rewrite/regex_rewriters.py
index 7970ab48..5f429339 100644
--- a/pywb/rewrite/regex_rewriters.py
+++ b/pywb/rewrite/regex_rewriters.py
@@ -25,7 +25,7 @@ class RegexRewriter(object):
 
     @staticmethod
     def archival_rewrite(rewriter):
-        return lambda string: rewriter.rewrite(string)
+        return lambda string: rewriter.rewrite(string, 'em_')
 
     #@staticmethod
     #def replacer(other):
@@ -33,7 +33,7 @@ class RegexRewriter(object):
 
     HTTPX_MATCH_STR = r'https?:\\?/\\?/[A-Za-z0-9:_@.-]+'
 
-    DEFAULT_OP = add_prefix
+    #DEFAULT_OP = add_prefix
 
     def __init__(self, rules):
         #rules = self.create_rules(http_prefix)
@@ -74,8 +74,8 @@ class RegexRewriter(object):
                 return m.group(0)
 
             # Custom func
-            if not hasattr(op, '__call__'):
-                op = RegexRewriter.DEFAULT_OP(op)
+            #if not hasattr(op, '__call__'):
+            #    op = RegexRewriter.DEFAULT_OP(op)
 
             result = op(m.group(i))
             final_str = result
@@ -124,8 +124,8 @@ class JSLinkAndLocationRewriter(JSLinkOnlyRewriter):
 
     def __init__(self, rewriter, rules=[], prefix='WB_wombat_'):
         rules = rules + [
-             (r'(?<!/)\blocation\b', prefix, 0),
-             (r'(?<=document\.)domain', prefix, 0),
+             (r'(?<!/)\blocation\b', RegexRewriter.add_prefix(prefix), 0),
+             (r'(?<=document\.)domain', RegexRewriter.add_prefix(prefix), 0),
         ]
         #import sys
         #sys.stderr.write('\n\n*** RULES:' + str(rules) + '\n\n')
@@ -140,7 +140,7 @@ JSRewriter = JSLinkAndLocationRewriter
 #=================================================================
 class XMLRewriter(RegexRewriter):
     def __init__(self, rewriter, extra=[]):
-        rules = self._create_rules(rewriter.get_abs_url())
+        rules = self._create_rules(rewriter)
 
         super(XMLRewriter, self).__init__(rules)
 
@@ -152,10 +152,11 @@ class XMLRewriter(RegexRewriter):
 
         return True
 
-    def _create_rules(self, http_prefix):
+    def _create_rules(self, rewriter):
         return [
              ('([A-Za-z:]+[\s=]+)?["\'\s]*(' +
-              RegexRewriter.HTTPX_MATCH_STR + ')', http_prefix, 2),
+              RegexRewriter.HTTPX_MATCH_STR + ')',
+              RegexRewriter.archival_rewrite(rewriter), 2),
         ]
 
 
diff --git a/pywb/rewrite/test/test_html_rewriter.py b/pywb/rewrite/test/test_html_rewriter.py
index ac12c310..20b0ad37 100644
--- a/pywb/rewrite/test/test_html_rewriter.py
+++ b/pywb/rewrite/test/test_html_rewriter.py
@@ -51,24 +51,24 @@ ur"""
 
 # Script tag
 >>> parse('<script>window.location = "http://example.com/a/b/c.html"</script>')
-<script>window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html"</script>
+<script>window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html"</script>
 
 # Unterminated script tag, handle and auto-terminate
 >>> parse('<script>window.location = "http://example.com/a/b/c.html"</sc>')
-<script>window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html"</sc></script>
+<script>window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html"</sc></script>
 
 >>> parse('<script>/*<![CDATA[*/window.location = "http://example.com/a/b/c.html;/*]]>*/"</script>')
-<script>/*<![CDATA[*/window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html;/*]]>*/"</script>
+<script>/*<![CDATA[*/window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html;/*]]>*/"</script>
 
 >>> parse('<div style="background: url(\'abc.html\')" onblah onclick="location = \'redirect.html\'"></div>')
-<div style="background: url('/web/20131226101010/http://example.com/some/path/abc.html')" onblah="" onclick="WB_wombat_location = 'redirect.html'"></div>
+<div style="background: url('/web/20131226101010em_/http://example.com/some/path/abc.html')" onblah="" onclick="WB_wombat_location = 'redirect.html'"></div>
 
 >>> parse('<style>@import "styles.css" .a { font-face: url(\'myfont.ttf\') }</style>')
-<style>@import "/web/20131226101010/http://example.com/some/path/styles.css" .a { font-face: url('/web/20131226101010/http://example.com/some/path/myfont.ttf') }</style>
+<style>@import "/web/20131226101010em_/http://example.com/some/path/styles.css" .a { font-face: url('/web/20131226101010em_/http://example.com/some/path/myfont.ttf') }</style>
 
 # Unterminated style tag, handle and auto-terminate
 >>> parse('<style>@import url(styles.css)')
-<style>@import url(/web/20131226101010/http://example.com/some/path/styles.css)</style>
+<style>@import url(/web/20131226101010em_/http://example.com/some/path/styles.css)</style>
 
 # Head Insertion
 >>> parse('<html><head><script src="other.js"></script></head><body>Test</body></html>', head_insert = '<script src="cool.js"></script>')
diff --git a/pywb/rewrite/test/test_lxml_html_rewriter.py b/pywb/rewrite/test/test_lxml_html_rewriter.py
index 2a4c727f..acdebaf7 100644
--- a/pywb/rewrite/test/test_lxml_html_rewriter.py
+++ b/pywb/rewrite/test/test_lxml_html_rewriter.py
@@ -49,24 +49,24 @@ ur"""
 
 # Script tag
 >>> parse('<script>window.location = "http://example.com/a/b/c.html"</script>')
-<html><head><script>window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html"</script></head></html>
+<html><head><script>window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html"</script></head></html>
 
 # Unterminated script tag, will auto-terminate
 >>> parse('<script>window.location = "http://example.com/a/b/c.html"</sc>')
-<html><head><script>window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html"</sc></script></head></html>
+<html><head><script>window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html"</sc></script></head></html>
 
 >>> parse('<script>/*<![CDATA[*/window.location = "http://example.com/a/b/c.html;/*]]>*/"</script>')
-<html><head><script>/*<![CDATA[*/window.WB_wombat_location = "/web/20131226101010/http://example.com/a/b/c.html;/*]]>*/"</script></head></html>
+<html><head><script>/*<![CDATA[*/window.WB_wombat_location = "/web/20131226101010em_/http://example.com/a/b/c.html;/*]]>*/"</script></head></html>
 
 >>> parse('<div style="background: url(\'abc.html\')" onblah onclick="location = \'redirect.html\'"></div>')
-<html><body><div style="background: url('/web/20131226101010/http://example.com/some/path/abc.html')" onblah="" onclick="WB_wombat_location = 'redirect.html'"></div></body></html>
+<html><body><div style="background: url('/web/20131226101010em_/http://example.com/some/path/abc.html')" onblah="" onclick="WB_wombat_location = 'redirect.html'"></div></body></html>
 
 >>> parse('<style>@import "styles.css" .a { font-face: url(\'myfont.ttf\') }</style>')
-<html><head><style>@import "/web/20131226101010/http://example.com/some/path/styles.css" .a { font-face: url('/web/20131226101010/http://example.com/some/path/myfont.ttf') }</style></head></html>
+<html><head><style>@import "/web/20131226101010em_/http://example.com/some/path/styles.css" .a { font-face: url('/web/20131226101010em_/http://example.com/some/path/myfont.ttf') }</style></head></html>
 
 # Unterminated style tag, handle but don't auto-terminate
 >>> parse('<style>@import url(styles.css)')
-<html><head><style>@import url(/web/20131226101010/http://example.com/some/path/styles.css)</style></head></html>
+<html><head><style>@import url(/web/20131226101010em_/http://example.com/some/path/styles.css)</style></head></html>
 
 # Head Insertion
 >>> parse('<html><head><script src="other.js"></script></head><body>Test</body></html>', head_insert = '<script src="cool.js"></script>')
diff --git a/pywb/rewrite/test/test_regex_rewriters.py b/pywb/rewrite/test/test_regex_rewriters.py
index e4a104f2..fac38789 100644
--- a/pywb/rewrite/test/test_regex_rewriters.py
+++ b/pywb/rewrite/test/test_regex_rewriters.py
@@ -12,16 +12,16 @@ r"""
 #=================================================================
 
 >>> _test_js('location = "http://example.com/abc.html"')
-'WB_wombat_location = "/web/20131010im_/http://example.com/abc.html"'
+'WB_wombat_location = "/web/20131010em_/http://example.com/abc.html"'
 
 >>> _test_js(r'location = "http:\/\/example.com/abc.html"')
-'WB_wombat_location = "/web/20131010im_/http:\\/\\/example.com/abc.html"'
+'WB_wombat_location = "/web/20131010em_/http:\\/\\/example.com/abc.html"'
 
 >>> _test_js(r'location = "http:\\/\\/example.com/abc.html"')
-'WB_wombat_location = "/web/20131010im_/http:\\\\/\\\\/example.com/abc.html"'
+'WB_wombat_location = "/web/20131010em_/http:\\\\/\\\\/example.com/abc.html"'
 
 >>> _test_js(r"location = 'http://example.com/abc.html/'")
-"WB_wombat_location = '/web/20131010im_/http://example.com/abc.html/'"
+"WB_wombat_location = '/web/20131010em_/http://example.com/abc.html/'"
 
 >>> _test_js(r'location = http://example.com/abc.html/')
 'WB_wombat_location = http://example.com/abc.html/'
@@ -37,21 +37,21 @@ r"""
 '"/location" == some_location_val; locations = WB_wombat_location;'
 
 >>> _test_js('cool_Location = "http://example.com/abc.html"')
-'cool_Location = "/web/20131010im_/http://example.com/abc.html"'
+'cool_Location = "/web/20131010em_/http://example.com/abc.html"'
 
 >>> _test_js('window.location = "http://example.com/abc.html" document.domain = "anotherdomain.com"')
-'window.WB_wombat_location = "/web/20131010im_/http://example.com/abc.html" document.WB_wombat_domain = "anotherdomain.com"'
+'window.WB_wombat_location = "/web/20131010em_/http://example.com/abc.html" document.WB_wombat_domain = "anotherdomain.com"'
 
 >>> _test_js('document_domain = "anotherdomain.com"; window.document.domain = "example.com"')
 'document_domain = "anotherdomain.com"; window.document.WB_wombat_domain = "example.com"'
 
 # custom rules added
 >>> _test_js('window.location = "http://example.com/abc.html"; some_func(); ', [('some_func\(\).*', RegexRewriter.format('/*{0}*/'), 0)])
-'window.WB_wombat_location = "/web/20131010im_/http://example.com/abc.html"; /*some_func(); */'
+'window.WB_wombat_location = "/web/20131010em_/http://example.com/abc.html"; /*some_func(); */'
 
 # scheme-agnostic
 >>> _test_js('cool_Location = "//example.com/abc.html" //comment')
-'cool_Location = "/web/20131010im_///example.com/abc.html" //comment'
+'cool_Location = "/web/20131010em_///example.com/abc.html" //comment'
 
 
 #=================================================================
@@ -59,62 +59,62 @@ r"""
 #=================================================================
 
 >>> _test_xml('<tag xmlns="http://www.example.com/ns" attr="http://example.com"></tag>')
-'<tag xmlns="http://www.example.com/ns" attr="/web/20131010im_/http://example.com"></tag>'
+'<tag xmlns="http://www.example.com/ns" attr="/web/20131010em_/http://example.com"></tag>'
 
 >>> _test_xml('<tag xmlns:xsi="http://www.example.com/ns" attr=" http://example.com"></tag>')
-'<tag xmlns:xsi="http://www.example.com/ns" attr=" /web/20131010im_/http://example.com"></tag>'
+'<tag xmlns:xsi="http://www.example.com/ns" attr=" /web/20131010em_/http://example.com"></tag>'
 
 >>> _test_xml('<tag> http://example.com<other>abchttp://example.com</other></tag>')
-'<tag> /web/20131010im_/http://example.com<other>abchttp://example.com</other></tag>'
+'<tag> /web/20131010em_/http://example.com<other>abchttp://example.com</other></tag>'
 
 >>> _test_xml('<main>   http://www.example.com/blah</tag> <other xmlns:abcdef= " http://example.com"/> http://example.com </main>')
-'<main>   /web/20131010im_/http://www.example.com/blah</tag> <other xmlns:abcdef= " http://example.com"/> /web/20131010im_/http://example.com </main>'
+'<main>   /web/20131010em_/http://www.example.com/blah</tag> <other xmlns:abcdef= " http://example.com"/> /web/20131010em_/http://example.com </main>'
 
 #=================================================================
 # CSS Rewriting
 #=================================================================
 
 >>> _test_css("background: url('/some/path.html')")
-"background: url('/web/20131010im_/http://example.com/some/path.html')"
+"background: url('/web/20131010em_/http://example.com/some/path.html')"
 
 >>> _test_css("background: url('../path.html')")
-"background: url('/web/20131010im_/http://example.com/path.html')"
+"background: url('/web/20131010em_/http://example.com/path.html')"
 
 >>> _test_css("background: url(\"http://domain.com/path.html\")")
-'background: url("/web/20131010im_/http://domain.com/path.html")'
+'background: url("/web/20131010em_/http://domain.com/path.html")'
 
 >>> _test_css("background: url(file.jpeg)")
-'background: url(/web/20131010im_/http://example.com/file.jpeg)'
+'background: url(/web/20131010em_/http://example.com/file.jpeg)'
 
 >>> _test_css("background: url('')")
 "background: url('')"
 
 >>> _test_css("background: url (\"weirdpath\')")
-'background: url ("/web/20131010im_/http://example.com/weirdpath\')'
+'background: url ("/web/20131010em_/http://example.com/weirdpath\')'
 
 >>> _test_css("@import   url ('path.css')")
-"@import   url ('/web/20131010im_/http://example.com/path.css')"
+"@import   url ('/web/20131010em_/http://example.com/path.css')"
 
 >>> _test_css("@import url('path.css')")
-"@import url('/web/20131010im_/http://example.com/path.css')"
+"@import url('/web/20131010em_/http://example.com/path.css')"
 
 >>> _test_css("@import ( 'path.css')")
-"@import ( '/web/20131010im_/http://example.com/path.css')"
+"@import ( '/web/20131010em_/http://example.com/path.css')"
 
 >>> _test_css("@import  \"path.css\"")
-'@import  "/web/20131010im_/http://example.com/path.css"'
+'@import  "/web/20131010em_/http://example.com/path.css"'
 
 >>> _test_css("@import ('../path.css\"")
-'@import (\'/web/20131010im_/http://example.com/path.css"'
+'@import (\'/web/20131010em_/http://example.com/path.css"'
 
 >>> _test_css("@import ('../url.css\"")
-'@import (\'/web/20131010im_/http://example.com/url.css"'
+'@import (\'/web/20131010em_/http://example.com/url.css"'
 
 >>> _test_css("@import (\"url.css\")")
-'@import ("/web/20131010im_/http://example.com/url.css")'
+'@import ("/web/20131010em_/http://example.com/url.css")'
 
 >>> _test_css("@import url(/url.css)\n@import  url(/anotherurl.css)\n @import  url(/and_a_third.css)")
-'@import url(/web/20131010im_/http://example.com/url.css)\n@import  url(/web/20131010im_/http://example.com/anotherurl.css)\n @import  url(/web/20131010im_/http://example.com/and_a_third.css)'
+'@import url(/web/20131010em_/http://example.com/url.css)\n@import  url(/web/20131010em_/http://example.com/anotherurl.css)\n @import  url(/web/20131010em_/http://example.com/and_a_third.css)'
 
 #=================================================================
 HTTP Headers Rewriting
@@ -134,7 +134,7 @@ HTTP Headers Rewriting
 {'charset': None,
  'removed_header_dict': {},
  'status_headers': StatusAndHeaders(protocol = '', statusline = '302 Redirect', headers = [ ('X-Archive-Orig-Connection', 'close'),
-  ('Location', '/web/20131010im_/http://example.com/other.html')]),
+  ('Location', '/web/20131010/http://example.com/other.html')]),
  'text_type': None}
 
 # gzip
@@ -172,7 +172,7 @@ from pywb.utils.statusandheaders import StatusAndHeaders
 
 import pprint
 
-urlrewriter = UrlRewriter('20131010im_/http://example.com/', '/web/')
+urlrewriter = UrlRewriter('20131010/http://example.com/', '/web/')
 
 
 def _test_js(string, extra = []):
diff --git a/pywb/static/wb.js b/pywb/static/wb.js
index 8ca3971d..ae5b586c 100644
--- a/pywb/static/wb.js
+++ b/pywb/static/wb.js
@@ -22,6 +22,10 @@ function init_banner() {
 
     var banner = document.getElementById(BANNER_ID);
 
+    if (wbinfo.is_embed) {
+        return;
+    }
+
     if (!banner) {
         banner = document.createElement("wb_div");
         banner.setAttribute("id", BANNER_ID);
diff --git a/pywb/ui/head_insert.html b/pywb/ui/head_insert.html
index 88528357..07f1f0c0 100644
--- a/pywb/ui/head_insert.html
+++ b/pywb/ui/head_insert.html
@@ -11,7 +11,9 @@
 <script>
   wbinfo = {}
   wbinfo.capture_str = "{{ cdx.timestamp | format_ts }}";
+  wbinfo.is_embed = {{"true" if wbrequest.is_embed else "false"}};
 </script>
 <script src='{{ wbrequest.host_prefix }}/static/default/wb.js'> </script>
 <link rel='stylesheet' href='{{ wbrequest.host_prefix }}/static/default/wb.css'/>
 <!-- End WB Insert -->
+
diff --git a/setup.py b/setup.py
index 512f6cc0..b53aca9d 100755
--- a/setup.py
+++ b/setup.py
@@ -32,7 +32,7 @@ class PyTest(TestCommand):
 
 setup(
     name='pywb',
-    version='0.2.0',
+    version='0.2.2',
     url='https://github.com/ikreymer/pywb',
     author='Ilya Kreymer',
     author_email='ikreymer@gmail.com',